Big data and internet of thing (IOT) have made it easier for companies to collect new data. This will help companies to have comprehensive view of consumer’s buying and viewing behavior which in turn is used to make competitive business intelligence. Today businesses are struggling to face high bills of Internet Service Providers (ISP) as they already have too much data to cope with. With huge investment, industries have spent time in finding solutions for crunching large data within limited time. There is huge cost involved in storing big data. But Software Defined Storage (SDS) gave storage the operational efficiency as other big data aspects. This provides flexible and scalable architecture to empower the business to meet big data fluctuation demand.  Read more at:https://channels.theinnovationenterprise.com/articles/big-data-and-the-communications-data-bill