Nowadays we are witnessing an enormous data explosion which is set to continue and even accelerate. The volume of data is growing at a very high velocity and is rapidly becoming more varied, complex and less structured. As a result, the word Big Data has grown strong on the mind of every business leader who wants to extract critical insights and business benefits from data. Many organizations are planning to implement Big Data related initiatives or have got them already. However most organizations lack an articulated strategy for Big Data execution. Thus there is a strategy gap between high potential and risk about investing in Big Data initiatives. Although, the essential mix of technologies may deliver on the promise of Big Data, what leaders must choose and incorporate for interlocking the set of available data sources and technology is a specific business goal which makes the initiative unique. In response, Big Data providers have prepared a strong ground through the use of cloud computing at the core which address these issues. Organizations can analyze the feasibility and cost of investing. Termed as "Big-data-as-a-service" (BDaaS), it basically refer to services that provide analysis of enormous or complex data sets, typically over the cloud platform as a managed service. The adaptation of Big Data on above grounds precedes with Hadoop which was a major stepping stone, but it still has its own limitations, specifically for Small and Medium Businesses (SMBs) that do not have the resources to create a Hadoop infrastructure in house. Thus, on a conclusive note, It's difficult to predict which Big Data solution businesses will freeze on, but having a majority of Big Data service providers now providing a version of their platform in the cloud, it will emerge a safe bet for SMBs to venture, in wherein cloud will play a major role in building Big Data an integrated part of their business strategy. Read more at:

http://www.informationweek.in/informationweek/perspective/297257/cloud-leveling-playing-field-smbs