Big Data Analytics which is nowadays so useful in sports, also couldn't save England cricketers during their recent World Cup match against Bangladesh. The then coach of England, Peter Moore started believing in numbers more than the spirit of the cricketers. But a great-turnover came up over the team when they defeated New Zealand in a series of one-day match by 3-2. Both teams broke one-day records and entertained the English cricketing public like never before. This wasn't done by analysis of numbers but by abilities of cricketers. Thus, Big Data is all-time powerful but can never be more than what human spirit is. Same example goes for recruitment. Read more about this article by Matthew Reaney, Director and Founder (Big Cloud) at: https://channels.theinnovationenterprise.com/articles/big-data-and-the-human-spirit