In the present scenario, as the layoffs are going on in IT industry, economists predicted that Indian market can absorb it in the next 2 quarters. But the recruitment will rise more for senior-level and CXO compared to entry and middle-level hiring because of disruption by automation. Companies should effectively and continuously measure the quality of their hires with productivity evaluation, feedback from hiring managers, employee retention. Also, to retain the employees, employer branding is necessary. This cannot be achieved overnight, and takes a sustained effort from all existing employees to create. For this, of course, the right sort of environment needs to be created at the workplace. It will make it easier to attract the best people. Read more at: https://www.entrepreneur.com/article/295600