Data provides valuable information to a firm to optimize its performance. Decision makers and strategists analyze data and take optimal decisions. Data analysis shows the firm its ongoing productivity and making predictions will lead to future growth. Employees also get benefit in terms of more productivity when they use data-driven tools providing more enhanced methods which they can use. Customer relations have been improved, as employees are more productive and can give more enhanced solutions to their customers. Analyzing the data collected from social media can determine how successful the conversations have been. This is possible just because of changing consumer behavior and innovations that lead to such change. Ideal business is one that reacts to social change. Analytical tools enhances culture among employees. More data is needed to improve customer service than before. Today there is a lot of pressure on employees as work is increasing with large data size. Here the data-driven technique  plays its role helping them to handle such pressure leading them to be more interactive and informative. Improvement in employee's performance will result in enhancement of sales process, training and innovation. This change will bring some excitement for employees, working with modern tools far better than those boring traditional tools. Building up the transparent system will bring good feedback from upper management for employees leading them to provide more optimal output. Read more at: http://www.smartdatacollective.com/daanpepijn/329438/data-changing-way-enterprises-optimize-employee-productivity