Today, fast and accurate decisions are critical for an organization's success. But there is a risk of incorrect decisions if we rely on approximate sciences such as intuition and judgment of individual decision makers. The value of data can be realized only once a coherent ‘data strategy’ is established. A data strategy requires an organization to embed and integrate data analytics into the process of decision-making. The organization must seek and utilize data based insights that are most fruitful. Big Data demands a tighter integration of business functions and better mechanisms for integration. Evidently, various teams shall work together to understand and exploit cross-functional data. Identifying key data gaps and taking collective decisions for data gathering will ensure that specifically data with potentially useful information is collected. Read more at: http://www.bobsguide.com/guide/news/2015/Jul/13/big-data-small-data-and-fast-data-using-data-to-drive-better-decisions.html