The biggest fallout of the big data revolution -- where every type of business gathers and analyzes data -- is a massive human resources shortage. Across the globe, thousands of data analytics jobs are not filled up because of a shortage of qualified manpower. Data analytics is not coding work but thinking work, described Dinesh Kumar, a professor of quantitative methods and information systems at the Indian Institute of Management in Bangalore. "The potential is huge, but we are behind in creating a talent pool," he said. Quality is a worry, and companies are finding it difficult to recruit top-class people, Kumar said. Data analytics as a job discipline became mainstream almost a decade ago, and the demand for trained professionals has been growing steadily since. Given India's reputation for the availability of professionals in varied disciplines at reasonable costs, global banks and financial services firms were the first to migrate their analytics work to India, followed by pharma and life sciences companies. Global retailers, consumer firms, logistics firms, consultancies, and engineering firms have all begun routing their data analytics work to IT services providers and specialized analytics service providers in India. In India, which has long been a hub for outsourced technology services work, the scarcity of analytics talent is particularly acute, as global companies send increasing numbers of data-related tasks to the country. To know more about this go to: