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Discard These Big Data Myths!

The hype around the word “big data” is ever increasing. It promises to bring a big revolution in marketing. But, in all this hype, myths also arise, which need to be cleared.

Joerg Niessing,INSEAD Affiliate Professor of Marketing, and James Walker, Partner Demand Analytics, Strategy&, in their article at, talk about eight commonly heard myths on big data. Some of them are:

  • It’s big
  • The more granular the data, the better
  • Big Data is good data
  • Big Data is a magic 8-ball

These myths need to be discarded before putting into use “the real Big Data”. To know more, please visit the following link:

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