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	<h1>Does marketing tech fulfill their promise?</h1>
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			<span class="post-date">Feb 12</span>

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				Posted by <a href="/forum/user/1053-pooja-agarwal">Pooja Agarwal</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; font-size: medium;">The goal of <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> technology is to deliver "the right message to the right customer or audience at the right time," says Jake Sorofman, research vice president at Gartner. Marketing technology has evolved into a combination of complex software and data. Tools which are used today with marketing technology also create new complexities and difficulties. It can't solve the ad- waste dilemma. This means that the marketing team wastes billions of dollars on digital ads that no one sees. Marketing tech can't tell about the impact an advertisement had about the brand to the viewer. Read the complete article here: </span><a href="http://www.cio.com/article/3024934/marketing/how-and-why-marketing-tech-fails-to-deliver-on-its-promise.html"><span style="color: #0000ff; font-family: Calibri; font-size: medium;">http://www.cio.com/article/3024934/marketing/how-and-why-marketing-tech-fails-to-deliver-on-its-promise.html</span></a></p></div>

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		<a href="/blog/tags/marketing-technology">
		<span itemprop="keywords">marketing technology</span>
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		<a href="/blog/tags/advertisement">
		<span itemprop="keywords">advertisement</span>
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		<a href="/blog/tags/internet">
		<span itemprop="keywords">internet</span>
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		<a href="/blog/tags/marketing">
		<span itemprop="keywords">marketing</span>
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