Here are a few tips on how to bridge that gap between big data and the real world. New product development is a field full of quantifiable unknowns. While working on a new concept, the decisions are based on evidence that proves that their idea outmatches the other alternatives. Identifying connections between the data on social media and online communities and the comparison of this with their competitors’ development policies then become their groundwork for smarter solutions. Visualization of data quickly converts the data is understandable forms. This speeds up the decision process. It is important to note that more data doesn’t always mean smarter data. The motive should be to capture relevant Read more at: http://www.innovationexcellence.com/blog/2015/06/29/actionable-ways-big-data-analytics-can-actually-improve-innovation/