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Gain better insight into customer's interactions with predictive content analytics

Predictive analytics solutions promise to help predict customer behavior. It requires more complex inputs, analyses and interpretations than many other systems. Good predictive analytics can become a powerful tool in the marketing process to help marketers make better decisions about the content they serve their customers. Tjeerd Brenninkmeijer (co-founder of Hippo) and Arjé Cahn (co-founder of Hippo, Amsterdam, Boston), write in this article link about why predictive analytics can become powerful and unavoidable force in the content market. Read more at:



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Wednesday, 05 August 2020
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