SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Gauge Purchase Intent through Social Media Analytics

Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are

1. Analyze social media to understand the number of buyers interested in the product.

2. Buzz around the launch of a product reflects the purchase intent of the product.

3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.





Rate this blog entry:
 Are more specialized banks stable or unstable? 
Are self driven cars safe?

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 12 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us