Data analytics can extract patterns, trends, and information from large sets of data. We often use the term “business intelligence,” for data analytics. But, it’s useful to distinguish the terms. Business intelligence uses data to improve management and operations. Data analytics improve that data before acting on it; further, you can slice the data to extract insights that in turn provides a competitive advantage to your organization. Data analytics can put any company ahead of disruptions, leveraging the data to augment your competitive position relative to others in your field. Read more at: http://www.business2community.com/business-intelligence/company-needs-data-analytics-01359169#pd3tMLVLOM7fcY29.97