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	<h1>Marketers and big data: barriers, budgets, and opportunities</h1>
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			<span class="post-date">Mar 27</span>

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				Posted by <a href="/forum/user/510-saumak-mitra">Saumak Mitra</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p><span style="font-family: 'Cambria','serif'; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: Arial;">Many marketers find themselves faced with overwhelming amount of data and organizational complexity, rapidly changing customer behaviors, and increased competitive pressure. Data or information has always been the USP, but now people are not using that USP in their advantage. If an investment is made in big data, one can extract only the relevant information and analyze it to transform the business decisions for the future.</span></p>
<p><span style="font-family: 'Cambria','serif'; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Please go through the link for more details:</span><span style="font-family: 'Cambria','serif'; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><a href="http://www.marketingprofs.com/charts/2014/24321/marketers-and-big-data-in-2014-barriers-budgets-and-opportunities" target="_blank">http://www.marketingprofs.com/charts/2014/24321/marketers-and-big-data-in-2014-barriers-budgets-and-opportunities</a></span></p></div>

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		<span itemprop="keywords">opportunities</span>
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