/home/leansigm/public_html/components/com_easyblog/services<title>Mobile Analytics: The Changing Scenario</title>
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	<h1>Mobile Analytics: The Changing Scenario</h1>
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			<span class="post-date">Aug 13</span>

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				Posted by <a href="/forum/user/927-sumedha-kamboj">Sumedha Kamboj</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p>People are increasingly using mobile devices to interact through mobile browsers and apps. As a result mobile analytics is occupying an important position in the analytics world. Jeremy Levy, CEO of Indicative and previously co-founder of Xtify and Meetmoi, in a special guest feature in Inside Big data talks about how mobile analytics is changing and how to navigate in the changed scenario. He believes that the changes in the field of mobile analytics are driven primarily by three factors- access to attribution data, deeplinking and new platforms for some of the largest players in mobile. Again there are 3 factors that will define the success in the changed scenario-&nbsp;</p>
<p>• Clean attribution</p>
<p>• Tracking deeplinks properly&nbsp;</p>
<p>• Finally, flexible analytics tools</p>
<p>For more on this hit the link <a href="http://insidebigdata.com/2015/07/17/thriving-in-the-new-mobile-analytics-ecosystem/" target="_blank">http://insidebigdata.com/2015/07/17/thriving-in-the-new-mobile-analytics-ecosystem/</a></p></div>

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	Tags
		<a href="/blog/tags/mobile-analytics">
		<span itemprop="keywords">Mobile Analytics</span>
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		<a href="/blog/tags/deeplinking">
		<span itemprop="keywords">Deeplinking</span>
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		<a href="/blog/tags/attribution-data">
		<span itemprop="keywords">Attribution Data</span>
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		<a href="/blog/tags/analytics-tools">
		<span itemprop="keywords">Analytics tools</span>
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