Optimization has played an important role in corporate world enabling executives and managers in making best decisions. Using optimization technology and techniques has made day to day business issues easier. Optimization came into play since 20th century with the help of digital computers. Linear programming was the first optimization method used. It enabled analysts to achieve best possible outcome in a given situation. Computing capabilities became affordable enabling companies to use more complex algorithms to handle more ever difficult optimization problem. Optimization analytics is popular among businesses giving them potential to improve performance and create competitive advantage. Read more at:http://www.smartdatacollective.com/robert-kugel/336864/optimization-analytics-comes-mass-market