Phone analytics are used for understanding of what happens with customers on the phone. It is possible to get an overview of all the call activity within a certain timeframe. Phone calls are an important part of marketing campaigns, particularly for the business-to-business market. But, without call-tracking data, there's no way to know how well the sales team is doing with those follow-up calls. Using the analytics data, businesses can take steps to improve by reducing the call abandonment rate. For more read: https://www.entrepreneur.com/article/273584