Data analytics with its growing importance is now used to plan mergers and acquisitions which require a well thought game plan. Throughout the buying process, data analytics can be used to see how market will respond to a deal being made. While merging with another company, data gets doubled and so it is important for employees to analyze all sets of data thus allowing business users to make better decisions. All through the M&A process employees must be trained to possess analytical process, needed to survive in this data-driven economy. Organizations must be aware of how effective and intelligent data management and analytics can help drive Mergers and Acquisitions win. Thus Big Data can offer success to M&A. Read more at: https://channels.theinnovationenterprise.com/articles/7467-the-big-data-game-plan-in-mergers-and-acquisitions