For emerging markets, exploring data to predict trends is not an easy option, mostly because of less availability of data in new fields. However, organizations in the emerging markets have the option of gradual progress. They have to start with analysing small data and then there will be scope to move into big data in near future. Problems for companies trying to do business in these areas are limited access to information and appropriate analytic modelling techniques. Gartner reports that companies are predicting 40 to 60% of their growth in revenues will come from emerging markets over the next decade, and McKinsey & Company predicts that in 12 years, 57% of the nearly one billion households with earnings greater than $20,000 a year will live in the developing world. "Companies need analytics to cope with these new markets," said Richard Howells, vice president of Go to Market for SAP. To know about this aspect, please visit the following link: http://www.techrepublic.com/article/start-with-small-data-in-emerging-markets-to-get-to-big-data-analytics/#.