A CRM system is successful only when it is used correctly and efficiently. It saves money if it is properly implemented and used. CRM system should be such that people will want to use it. Generally, CRM systems are used by leaders, so it can be treated as another leadership tool which can help to increase productivity and enhance sales outcomes. It can also be used as a sales tool in meetings, to generate managerial reports, and as a customer analytics tool. Read more at: http://it.toolbox.com/blogs/insidecrm/your-crm-system-is-only-as-successful-as-the-people-feeding-it-74938