Data management has become the epicenter of success model for any organization. Human beings are generating huge amount of data everyday but most of the data is in unstructured form. The need to effectively manage data and create new flexible systems for effective integration of data across all databases is the need of the moment. Junk records, duplicate records and outdated records have only added to the costs of the organization and success for any organization will be how effectively its employees are able to create and manage the data on regular basis. The duty of cleaning up the data is often imposed on the IT department but they are just the gatekeepers and it is the employee who needs to take care of his or her data, be it a clerk, manager or even the CEO. To know more:

http://it.toolbox.com/blogs/insidecrm/why-is-data-so-difficult-to-control-68067