These days, developments in data analytics and business technology is that of machine learning. Machine learning is becoming a business-critical technology, machine learning makes computing processes more efficient, cost-effective and reliable and thus accelerate every aspect of business decision-making. Machine learning is implemented in most industries where it presents a great opportunity to improve upon existing processes as it has the ability to process highly complex, time-sensitive, and fluid data for applications in virtually any industry, such as: Tracking customer/client satisfaction in real time, analyzing and responding to market trends, tracking and setting prices according to demand, combating fraud, calculating risk, improving customer service through real-time etc.  Read more at: Read more at : 

https://www.business2community.com/big-data/is-machine-learning-inevitable-for-data-analytics-02111333