IVVR ( Interactive Voice And Video Response) which was once thought as a revolutionary technology has lost its grasp and nobody is interested in it anymore. Cloud telephony as well as hosted IVR services seems to have substituted it. Most of the Value Added Service providers are moving towards cloud telephony to provide corporate IVR services. But, in India it has to face a lot of difficulties. Till date, 3G technology has still not covered a majority of India and so even video calls are difficult leave alone IVVR. Also WhatsApp has become more popular and people prefer using it. Moreover, smart phones generally have a good quality camera but not speaker which makes it inefficient for IVVR. Hope that with the launch and greater spread of newly launched 4G IVR can gain its position back in India. Read more at: http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372 http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372