Any business house needs to ensure effective customer service to satisfy its customers and the key characteristic of serving the customers properly is by maintaining smooth and effective communication. This effective communication can be achieved in different ways, starting from inbound and outbound phone calls to emails and messaging services and of these methods, messaging is the most cost-effective way to make sure that the customers and their queries are properly heard. Nowadays, in-app messaging systems and software products have been introduced. Companies need to invest in the best quality messaging app that will eventually boost its market potential as a messaging app can allow customer service executives and end users to interact with each other in real time. Read more at: http://callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1191/Default.aspx