It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

How do companies attract and engage new clients while making sure the existing clients are happy? The simple answer to this question is, manage.

However, you will not find many executives who would respond to this conjecture candidly. You will, however, find plenty of companies that take the “we manage” approach with one of its most valuable assets: relationships.

While running any enterprise technology company, we’ve seen just how consistently data can be used to help improve sales. But we do know, all its good intentions to provide sales managers with a way to monitor pipeline and sales activity, CRM is still hugely inefficient. Representatives are required to spend time manually entering data, and then spend more time searching through it. While senior management clearly values the ability to monitor these representatives through CRM, the vast majority of sales people dislike the extra work and overhead it creates and generally use CRM begrudgingly – and rarely to its full potential.

Read more at : http://www.business2community.com/strategy/relationship-intelligence-companies-acquire-01702402#tAmo7XUOWfJJ6g3Z.97

Many entrepreneurs who are about to launch a startup, at the very introductory stage think about what is going to happen at the end. The thought process includes how they will encash the funding in lavish parties or the big checks brought in when the company is bought under some stalwarts of the industry. While keeping up “high hopes” proves to be motivational for them, the experts have expressed this habit to be a mistake.

David Skok is a Boston area entrepreneur who has founded four start-ups and is a regular blogger touching on relevant topics reaching out to people just like him. Skok is one of the experts who is skeptical about using external factors such as accumulated wealth as a driving force for beginning entrepreneurs. He says - “The big lesson I learned was that, in the start-up world, if your primary focus is on making money, you usually won’t make money.”

Know more :  http://www.business2community.com/leadership/the-entrepreneurial-paradox-01689339#Mb6MJc1MVAxSYSjV.99

We all get those helpless looks on our face when a stack of information and numbers are thrown right in front of us which are not only difficult to understand but includes intense labour in order to be managed.

People who are regular at managing and working with data can also get lost in this labyrinth of information and end up drawing farcical conclusions. However, such troubling days are finally over. As the ways to collect and process data increases, so does the insights. So, it is high time that we ditched the traditional method of basing decisions on past experience and anecdotes in order to sell a product, and used the art of big data management to ensure better product management

Read more at : http://www.business2community.com/big-data/use-big-data-sell-account-management-01679323#yhUtXuzWvCDbDYI4.99

It has always been apprehended by famous persona, celebrities, creators and innovators, that “Morning shows the day”. The routines or habits followed right after waking up, always end up as a stigma for our success.

In the current millennium, people who have continuously been putting an effort for the betterment of the world have set certain ways of turning this dream into reality. This methodology of integrity and goals have been successful, due to various factors like positive line of thought, motivation and a conglomeration of hard work and consistency.

To learn more, Read: https://www.entrepreneur.com/article/282495

In the digital era where an individual is afraid of losing jobs not to recession, but two robots and machine learning, it becomes important for us to learn about the extent to which machines can replace human beings. In the near future where automation might delete few occupations entirely, it is expected to affect almost all occupations to some degree. Knowledge about technical feasibility is a prerequisite for automation of the activity. The second major factor that is always the reason for concern is cost. The cost of developing such automation system needs to be taken care of. Physical activities are most susceptible to automation. The retail industry is another place where automation would do wonders. However, financial sector lies in the middle range of automation. People managing and developing things can still relax a bit as automation in this field has very low technical potential. The focus should be on automating sectors with high technical feasibility and replacement of workers from these sectors to opportunities where automation is yet to do wonders. Read more at: http://www.mckinsey.com/business-functions/business-technology/our-insights/where-machines-could-replace-humans-and-where-they-cant-yet

Today data has become an important part of decision making of any organization regardless of its size. In small & medium enterprises it’s a big challenge to incorporate data driven growth to optimize growth & revenue, the main reason behind that is resource constraint usually in this situation an organization uses free resources to meet the objective. In this article we talk about varied free resources related to consulting, analytic s tools, data sets & training, to give you a snapshot related to every aspect discussed in the article Free Consulting – free analytical consulting to solve time & bound business problem, Free tools related to business intelligence & analysis, sources from where we can get free data sets & training.  Read full article at :- http://www.forbes.com/sites/piyankajain/2015/06/16/ultimate-guide-to-free-analytics-resource-consulting-tools-training/#4531c82343ac

The article talks about viral campaign or in marketing terms -  “Fire-Starting”, a new trend that has brought a paradigm shift from the tightly controlled brand stewardship to a entire new model that not only takes care of the dynamic environment but also follows a creative approach to capture opportunities that can stir demand. The article gives us new approach regarding  a perspective Chief Marketing officer has to adopt to start these Fire Starting campaigns across the key markets around the world. The approach discusses  four points in the form of: quicker reaction time to launch marketing campaign (Systematize Spontaneity), Second marketing is a creative industry if we are too risk averse it will be difficult to create a creative environment & campaigns , Budgeting accordingly and finally, choosing the right market at a right time for the right product . Read the article at :-  http://www.forbes.com/sites/onmarketing/2016/04/07/igniting-transformational-growth-four-lessons-in-fire-starting-for-cmos/#4690e0ba3656

In a dynamic business environment every organization is seeking profit maximization & risk mitigation approach, the article talks about the latter, in uncertain business environment business leaders at time of complex & critical decision making take decision on the basis of intuition (gut feeling) rather than holistic analysis of situation. Even with data backed decisions there is a narrower approach attached in form of point estimates & averages. In this article a new approach Prescriptive Analysis is used where business are simulating probabilities to reduce risk that helps in robust analysis. This approach gives us broader perspectives showing us a range of possibilities & helps in better decision making.Read Full article at :- Target=_blankhttp://www.forbes.com/sites/gartnergroup/2016/03/24/use-prescriptive-analytics-to-reduce-the-risk-of-decisions/#465f9994785b

If in 1 line I have to summarize the importance of article it will be, the solution is not limited to just analyzing a data, but also making sure it’s understandable & is communicated wisely to the end user for decision making. In the digital world huge amount of data is recorded every second, organization massive amount of time of monetary resources to analyse the data to churn out valuable information for decision making purpose, but unless & until these analysis are communicated in a right manner that could be understandable to the, otherwise its will be a sheer waste of valuable resources of organization. In this regard the article talks about “Info graphics” & the latest innovation in this field that can amalgamate business intelligence with narrative sciences.Read Full article :- http://www.forbes.com/sites/bernardmarr/2016/01/21/why-management-dashboards-and-analytics-will-never-be-the-same-again/#4cce3b7c3963

Every organization, today, is looking forward to a sustainable competitive advantage. In this process talent management and creating a learning oriented culture has become very important to achieve this objective. The main reason, we are talking about intangible forces like creating learning oriented culture & talent as the primary source of competitive advantages for high performance organization is due to factors like hard to incorporate & replicate them in an organization. In nutshell, creating a learning culture, talent development & leadership skills among employees are very important.

Read more at: https://www.trainingjournal.com/articles/news/building-culture-learning-encourages-business-growth

This paper gives us a holistic understanding of two main topics – big data analytic & supply chain management. In this highly competitive world, every organization is looking forward to a competitive advantage in the form either cost effectiveness or better utilization of resources. To achieve this goal organizations are using a data driven supply chain to integrate the entire processes. This enables organization to stream line supply chain while mitigating the risk in an uncertain business environment. Big data analytic also helps an organization to extract important trends & information that can be used to make the systems more efficient & robust.

To read the full article click:- http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2755828

Today the whole world is talking about Sustainable Development. As a supply chain industry we cannot look into silos the industry activities & the environment impact associated with it. The companies both at public & private sectors have understood the importance taking environmental initiative through supply chain initiatives in this process one theory that has provide pivotal perspective -Triple Helix Theory, an important integration of 3 main stakeholders namely government, industry & academia this approach helps us to identify the need of every stakeholder & aligning these efforts for the environmental initiatives in form of Environment Management Auditing System & Environment Management Systems in the supply chain management.To read the full article

click :- http://eprints.uwe.ac.uk/28572/7/4-AbdRazak%20et%20al%2043-52.pdf

Many countries are reflecting on its continuous improvement strategies. It is important to make modification which are both specific and measurable .Continuous Improvement, if carefully planned, will remove waste in any existing process, and prevent waste in future procedures.
To know more, please read the article by Rhea Haley (News journalist at Gasworld)
http://www.gasworld.com/air-products-sa-rolls-out-continuous-improvement-programme/2010050.article

In Cuba, by reviewing all stages of education (primary, secondary, and higher) and emphasizing the process of continuous improvement led to the creation of new institutions. Nowadays, the education ministry is updating the process which aims at a comprehensive, flexible, and participative curricular conception, which will play an important role in academic and civil formation. To know more, follow: - http://www.periodico26.cu/index.php/en/we-recommend/21773-continuous-improvement-of-cuban-education-highlighted

Nowadays, manufacturers are using technology to monitor parts and operations in order to reduce expenses which includes analytics. The result is, a continuous streaming analytics engine that provides automated alerts on the forecasted failures identified by the predictive models. From here, companies can schedule planned maintenance with a high confidence level. Predictive monitoring is particularly suited for critical machinery which is complicated to maintain in terms of labor costs, or machinery with components that are expensive or difficult to obtain quickly. Spare parts and components can be reduced because needs are predicted weeks to months in advance. Read more at :http://www.designnews.com/author.asp?section_id=1386&doc_id=279921

Chemical industry deals with lots of data sets. Some of these data are relevant to product development and the rest of them mostly helps to identify external parameters governing the production process. Generally, big data help to facilitate cost cutting issues. It brings a new product to the market and improves industry environment. Intellectual sensors are integrated with the research and material related informatics. This process minimizes the time required for new innovation. Sensitive sensors can also help to predict the upcoming situation by measuring current situations. Big data works in the back end. This ensures worker's safety by analyzing the toxic level, heart rate, etc. Intelligent sensors diagnose the past chemical data and all possible combinations to predict the new combination. It smoothens the R&D process. Therefore, automation, safety guide and intelligent forecasting are the key mantra for success in the chemical industry.

 To read, follow:  https://www.environmentalleader.com/2016/02/23/how-big-data-is-changing-chemical-manufacturing/