SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Importance of video marketing

In today’s world video marketing is one of the key marketing methods which helps an organization with a range of functions. Its importance is growing every day. In this article link we will talk about the truth about video marketing strategy and also tell you how it promotes business growth and improves market performance. Read more at: https://www.business2community.com/video-marketing/the-truth-about-video-marketing-strategy-that-drives-growth-02386621?traffic_source=Connatix

 

 

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Importance of Market Positioning in Business

Organizations have many products, but they fail to keep focus on all their products. There are several factors that in the long run determine whether a business prospers or closes, market positioning strategy plays the most crucial role. This article link will delve into what market positioning is, how to position your business efficiently.  Read more at: https://www.business2community.com/marketing/market-positioning-the-keys-to-getting-it-right-02384508

 

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New Trends in Digital Marketing

Digital marketing has seen some changes due to COVID-19 pandemic. Yet as we all need to survive in this situation, there are some trends which are comping up in 2021 in a big way. These trends include marketing automation, user-generated content, social e-commerce etc. This article gives  us an insightful analysis of the new digital marketing trends. Read more at: https://www.business2community.com/digital-marketing/5-digital-marketing-trends-to-watch-out-for-in-2021-02378006

 

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Key trends to drive traffic on website

Everyone nowadays is into selling things online and creating ecommerce website is common. But getting sufficient website traffic to maintain a business is not as easy. It is a fact that there are several new ecommerce merchants are struggling to get a decent amount of traffic to their websites. This article tells you about some of the best ways to drive more traffic to your ecommerce website. Read more at: https://www.business2community.com/ecommerce/7-of-the-best-ways-to-drive-more-traffic-to-your-ecommerce-website-02383228?traffic_source=Connatix

 

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Trend in influencer marketing

This year is the age of influencer marketing. In 2020, it is found that more than 46% of brand published advertisement with hashtags #ad on Instagram; almost one-third of Instagram channels are currently filled with micro-influencers. They enjoy better commitment with their viewers because they work hard to build their brand, amuse their followers, and build relationships with their clients. Read more at: https://www.business2community.com/marketing/the-future-of-influencer-marketing-is-here-02382332

 

 

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Importance of elevator pitch

Elevator pitches are important and is part and parcel of any business. It requires to be easy and get  noticed. But it takes a lot of effort in creating a truly effective elevator pitch. Read more at: https://www.business2community.com/strategy/3-ways-to-deliver-an-elevator-pitch-that-will-sell-anyone-02381832

 

 

 

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All About Cyber Security after Pandemic

Businesses are now reopening and struggling to find a balance as the operations moved online, cyber attackers are making a comeback. Today’s cyber threat landscape is expanding to include new and more sophisticated vectors. It is said that SME businesses are exposed to security breaches. It is said that about 43% of cyber-attacks happen with small businesses. It is also found that cyberspace crime recorded that there is 30% increase in security breaches post-pandemic. Read more at: https://www.business2community.com/cybersecurity/cybersecurity-checklist-for-small-businesses-in-2021-and-beyond-02381997

 

 

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Building your brand with company logo

Creating your company logo memorable involves some brainstorming and also creative graphic designing. Your company logo can help you to make a position into customers’ mind. Logo also helps you to utilize it in your business and marketing strategy. This article describes five ways to build your brand with a company logo. Read more at: https://www.business2community.com/branding/learn-how-to-build-a-brand-with-your-company-logo-02381251

 

 

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Myths about Viral Marketing

Viral marketing entails propagating your message quickly through your target market. It is found that most social media channels are believed to be a vital for viral marketing since it has the potential for engaging your content to strengthen your message. It is basically done through Word of Mouth that increases the credibility of your message when shared by friends. Nevertheless, viral marketing is a myth when you need to build a sensible digital marketing strategy. Read more at: https://www.business2community.com/content-marketing/the-secrets-of-viral-marketing-optimizing-your-content-for-engagement-02380820?traffic_source=Connatix

 

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Acquisitions for SME Business

Mergers and acquisitions speed up growth. This is done by creating strategic acquisitions. And for small and medium companies, locating an acquisition target to speed up growth takes concentration, dedication, skill, disciplined attitude, knowledge, time, and diplomacy. A positive acquisition process can have a high probability of success. This article will describe success with respect to acquisitions as how to close an agreement at a reasonable price or terms, and second how to achieve effective post-acquisition amalgamation. Read more at:

https://www.business2community.com/strategy/growth-through-acquisitions-a-key-to-accelerating-sales-and-profits-02380848

 

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Lead Generation for Small Business

Lead Generation is important for small business and it starts at the educational level as a small business you need to learn most of the concepts in lead generation from the very beginning. Nowadays, it is absolutely essential for marketers to include it in their marketing strategy. Here in this article, we will explore some of the primary concepts, particularly relating to building social media audiences for small businesses. Read more at: https://www.business2community.com/small-business/social-media-lead-generation-for-small-business-02380900

 

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Virtual Reality and Analytics

If you’re not tracking VR analytics, how do you know what works and what doesn’t? How do you prove ROI?

Utilizing quantitative and qualitative data can put you ahead of your competitors.  After all, without analyzing your data within VR is just guess work.

Doing this gives businesses the ability to track users in a 3D space instead of 2D screens. Traditional 2D tracking metrics such as clicks, swipes, scrolls or taps are certainly not the best ways to capture the depth of data available in these 3D environments.

VR specific metrics include Eye tracking to see what draws their attention, user interaction with specific objects, tracking 3D spatial data and biometrics to measure the emotional state of users to name a few.

These metrics are used by businesses to develop better products, train employees effectively and more efficiently and to understand customer buying behaviour.

Read more at: https://www.tobiipro.com/blog/why-vr-analytics-eye-tracking/

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How businesses are winning with Chatbots

No more will you hear about Chatbots being the next big thing. They’re already here and here to stay! Top domains where Chatbots are proving beneficial are:

1.      Ecommerce and Online Marketing: Messenger Chatbots have higher open rates and click through rates than Email, as a result of which many online marketers have begun using Chatbots as a way of getting website visitors’ information. Redirecting the customer to the correct sales channel, content gamification and relationship marketing are additional benefits it brings to this domain.

2.      Customer Service: The best use of technology right now is in automating the easy questions that get asked over and over again with a live agent takeover whenever the bot cannot answer a question. When the bot is stumped, it automatically sends the questions to a live agent, listens to the answer and then learn how to answer such questions in future.

3.      Travel, Tourism and Hospitality: Bots in this space are being successful on a number of critical fronts- they increase revenue, increase customer satisfaction, increase engagement and brand loyalty and lower costs via automation.

4.      Banking, Financial Services and Fintech: First and foremost, bots can help warn you about issues and dangers with your bank account. Bots can give you suggestions on what to do with your money- it can give you a cost breakdown of where you are spending or how can you move money around in order to save more money. Banks are also using chatbots internally to help automate tasks.

5.      HR and Recruiting: Chatbots can engage applicants and pre-screen them and make sure they’re qualified by asking a few questions. They also help in easing the process of on boarding new employees.

 

What other uses could be coming next? Read more at:

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Know all about Managed Service Provider

Nowadays, managed service provider or MSP is becoming important as several organizations outsource IT processes. It is a good sign, but you need to have a MSP contract and must know what kind of information to be included. This article tells us about six things that you need to include in an MSP contract. Read more at: 

https://it.toolbox.com/articles/6-things-to-include-in-your-managed-service-providers-contract

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Know about different types of mobile geolocation marketing

Marketers are discovering different ways to utilize location marketing but, the most prevalent is mobile geolocation marketing. According to a report, it is found that almost 9 in 10 marketers found location-based advertising and marketing resulted in higher sales, further supported by growth in their customer base and higher customer engagement. This article explores different types of mobile location-based marketing. Read more at: 

https://www.business2community.com/marketing/location-based-marketing-on-the-rise-02242118

 

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Know more about managing business uncertainties

Business always involve uncertainty even if the economy is conducive to do business as clients come and go, competitors enter and leave the market; leases are not renewed, technology changes overnight. This article give us valuable tips on how to manage business uncertainty easily. Read more at: 

https://www.business2community.com/strategy/5-tips-on-managing-business-uncertainty-02242242

 

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Why B2B brand awareness is important

Many businesses spend a ton of time, effort, and budget to get visitors to B2B website but do not put any effort into staying in front of a website visitor once they leave the website.  Building brand awareness is important as creating brand awareness is critical to the success of your business. There are many reasons as to why it is significant to create brand awareness. Read more at: 

https://www.business2community.com/b2b-marketing/7-b2b-marketing-strategies-to-build-brand-awareness-02233409

 

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Know the trends of performance management

According to a research, it was found that 58% of companies do not even believe performance management is an effective use of time. And that is why nowadays, organizations are continually updating their performance management systems to achieve better results and improve the process. This article explores some of the most common trends that can add value if implemented effectively. Read more at: 

https://www.business2community.com/leadership/8-tips-for-improving-performance-management-02234109

 

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Need for social media optimization for small businesses

Nowadays, the internet is transforming the way companies find and reach their customers. It is a fact that these small businesses are no longer reliant on billboards and television ads to gain visibility as they can launch powerful, focused campaigns to target their specific niche in the market. In a study it was found that organic searches are favored 94% of the time, and according to another research, the first page of links receives 92% of all clicks. This article explores why a strong search engine optimized content strategy is needed for small businesses. Read more at : 

https://www.business2community.com/seo/seo-for-startups-how-your-business-can-benefit-02233145

 

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How Artificial Intelligence is redefining industry

The Artificial Intelligence industry is growing at an exponential rate and the artificial intelligence market is projected to grow in value to $191 billion by 2024 with a CAGR of 37%. Artificial industry has the capability for machines to make decisions based on logic, data, and information from the past is impacting several industries. From self-driving vehicles to chatbots, thus transforming the way business is done on a global scale. Read more at: https://www.business2community.com/business-intelligence/artificial-intelligence-is-redefining-these-5-major-industries-02232853

 

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