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	<h1>4P's of online marketing</h1>
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			<span class="post-date">Dec 07</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">In today’s digital age, the <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> landscape has totally transformed and so have the principles. Originally, there is 4P’s of marketing. Michael Wight (a valued contributor to Business 2 Community), writes about the 4Ps of digital or online marketing. They are - People, Performance, Programmatic, and Platforms. Read more at: </span><a href="http://www.business2community.com/online-marketing/4ps-online-marketing-01389936#FYXp6pHqScYfWh1o.97" target="_blank" rel="noopener noreferrer">http://www.business2community.com/online-marketing/4ps-online-marketing-01389936#FYXp6pHqScYfWh1o.97</a></p>
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	Tags
		<a href="/blog/tags/performance">
		<span itemprop="keywords">performance</span>
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		<a href="/blog/tags/platforms">
		<span itemprop="keywords">Platforms</span>
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		<a href="/blog/tags/programmatic">
		<span itemprop="keywords">Programmatic</span>
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		<a href="/blog/tags/4ps-of-digital-or-online-marketing">
		<span itemprop="keywords">4Ps of digital or online marketing</span>
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		<a href="/blog/tags/marketing-landscape">
		<span itemprop="keywords">marketing landscape</span>
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