A business plan is a written description of a business's future, a document that tells us what to do, how to do and also tells us where we stand.
And a marketing plan lays out the marketing strategies of the business. If efficiently executed, it brings benefits to the business. Megan Totka, Chief Editor, ChamberofCommerce.com, in her article at business2community.com, has shared five ways to lay the foundation for a solid marketing plan for a small business. They are:
- Define your objectives.
- Create a customer profile.
- Figure out what triggers consumers to buy.
- Establish a timeline.
- Identify where customers find details about your products and/or services.
To understand them in detail, please visit the following link:
http://www.business2community.com/small-business/5-steps-to-a-small-business-marketing-plan-01236176