SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

A Guide to Product Launch for Start-ups

Customers today are aware about social media, and are willing to try stuff out and maybe even write a review based on their experiences with a brand. In an ideal world blog reviews should take care of it provided the product is good. Sadly, the world is anything but ideal.
The success of a product does not depend solely on its quality but rather on the advertising that goes behind it. The traditional ways of advertising are costly and often beyond the financial reach of new companies. This is where social media marketing comes in.
Here is a guide to get your marketing strategies take flight:
• Start your product launch campaign with research: Before you start developing your products, try to gauge what your target audience will actually notice and respond to.
• Plan a campaign that creates interest: Make sure that the campaign keeps the interest of fans high and urge them to actively participate in them.
• Video – your most effective marketing tool: It is estimated that by 2017, video will account for 69% of all consumer internet traffic, and video-on-demand traffic alone will have trebled.
• Involve influencers: Influencers are people with followers and fans who quickly respond to any endorsements and recommendations.
• Celebrate the revelation: Celebrate the campaign by rewarding fans who participated, with special gifts and rewards.
• Don’t kill the buzz: Case study videos are a great way to keep the buzz, around your campaign for a while. Read more at:

For more information visit:




Rate this blog entry:
Social Media Marketing for Small Retailers
Email Coupons: A Study

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, 10 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us