Account based marketing or ABM is the solution to the marketing challenges faced by B2B companies. ABM can target 500 or 5000 accounts at a time. One of the advantages of ABM is that it helps marketing and sales teams are on the same page, thereby, sales and marketing teams share the same goals and the same metrics for measuring progress. Author, Peter Isaacson, in his article link tells us about some key components which are important while implementing ABM. Read more at: http://marketingland.com/account-based-marketing-back-basics-137446