Brands are an important part of any business and brand perception is equally important in today’s business world. Companies always want to ensure a positive brand perception among their target consumers, but they don’t control brand perception—consumers do. According to a research, it was found that 45% of brand perception can be attributed to what a company says and how it says it. Companies must monitor brand perception with the help of some tools. Read more about the importance and tools of brand perception at: http://www.business2community.com/branding/brand-perception-matters-companies-can-measure-01734675#zovVqLQb4MdUrqrl.97