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Benchmarking one's marketing performance over competitors

Too much focus on revenue driving marketing tactics may lead one to overlook the bigger picture, that separates the best marketers from the mediocre ones. In this article, Anna Kayfitz(consultant for StrategicDB), discussed about quick and easy dashboards that measures the marketers against his competitors. First is website performance metrics. The important metrics in this regard are the average number of website visitors, bounce rate, site speed, etc. For instance, if your website has a high page-load time compared with your competitors, that will impact your page rankings, bounce rate, and overall customer satisfaction. Also the percentage of visitors coming from different regions are critical for the company plans to expand beyond its geographical presence. Mining for more data is the next important thing. Carrying out SEO/PPC research and using social media and PR effectively provide powerful insights. Lastly, It is advisable to do a competitive analysis prior to changing strategy, launching a new product, or making tactical plans for the next quarter or year. Read more at:






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