CRM is installed to manage relations with customers. But, CRM can reduce the load on owners and managers by automating day-to-day jobs. CRM system helps to keep track of conversations with customers. A good CRM system includes tools for scheduling emails and sending them automatically and also helps to personalize your relationships with your customers. Read more at: http://it.toolbox.com/blogs/insidecrm/relieve-headaches-with-crm-automation-65154