/home/leansigm/public_html/components/com_easyblog/services<title>Brand Language: Things to keep in mind</title>
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	<h1>Brand Language: Things to keep in mind</h1>
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			<span class="post-date">Nov 06</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">Focus groups and social media monitoring tools make it easy for organizations to collect data and consumer responses. There are a few drawbacks connected to brands that marketers need to keep in mind when measuring the success of campaigns. They are- sentiment, dilution and differentiation. To know more, follow the article by Ben Hookway (CEO of Relative Insight) at:&nbsp;</span><a href="http://digitalmarketingmagazine.co.uk/articles/three-critical-things-to-keep-in-mind-with-brand-language" target="_blank">http://digitalmarketingmagazine.co.uk/articles/three-critical-things-to-keep-in-mind-with-brand-language</a></p>
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		<a href="/blog/tags/focus-groups">
		<span itemprop="keywords">Focus groups</span>
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		<a href="/blog/tags/social-media-monitoring-tools">
		<span itemprop="keywords">social media monitoring tools</span>
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		<a href="/blog/tags/consumer-responses">
		<span itemprop="keywords">consumer responses</span>
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		<a href="/blog/tags/brands">
		<span itemprop="keywords">brands</span>
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		<a href="/blog/tags/marketers">
		<span itemprop="keywords">marketers</span>
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