The growth and development of digital financial services or modern banking platforms as we see today is a continuous evolutionary project unlike traditional software projects , it doesn't have a beginning or end.To maintain a competitive edge, an organization must consider the following : User Experience : Every single cent of investment in well designed customer experience would generate a huge rate of return.

Simple Personal Finance Management : A large proportion of banks still cannot offer 100% online account opening facility which shows the potential in this area. Banks should tread carefully and do not rush just for the sake of winning the competition in the market.

Bots and Data :  Bots can hold intelligent conversation with your customers using natural language. Integrating bots on your financial platform would help you to achieve competitive edge.

Context : Banks should aim at varying the channel of their services according to the product. Users are more likely to access content on their mobile phones and  banks must take this fact into account.

Modern day banks need to adapt these changes and at the same time take care of current trends and experience of the competitors, Simply cherry-picking best solutions doesn’t guarantee long-lasting success.

Read more at : http://dataconomy.com/2017/03/choosing-digital-banking-platform/