Every financial and social interaction includes credit information, current & past borrowing behaviors and the ups & downs of a company's cash flow. Nowadays, business owner obtains an alternative loan based on data stream which is easier. Lenders look at many things when assessing the total collection of data from a business:
• Marketing data
• Omni-channel content creation and
• Social media activity, content, shares and interactions
These factors will help in creating opportunities for short term loans and other types of business lending.
For more read the article written by Sean Mallon ( Blogger) : http://www.smartdatacollective.com/seanmallonbizdaquk/398935/can-big-data-help-your-business-get-funding