According to successful CEOs and marketing experts, the survival of any business in the near future will rely on maintaining close relationships with customers. In this competitive and dynamic world, the ability to predict, adapt and change are the basic necessity for organization’s survival. According to Shawn Casemore (President and Founder of Casemore and Co Inc.), there are three fundamental areas of business that affect the profitability of any organization are:
• Customers
• Market
• Employees

 But for the growth and long-term survival of an organization, they need a close relationship with their customers. Three steps to create a close relationship with your customers are:

• Shift away from a functional mentality.
• Build offerings that deliver value.
• Tune into customer feedback.
To know more about these steps and professional view regarding marketing, please follow this link: http://www.industryweek.com/customer-relationships/increase-profits-creating-closer-customer-connections