Content marketing is a cost-effective marketing tool for any business and hospitals are no exception. Hospitals should consider content marketing to be an important part of marketing strategy. According to a study it was found that content marketing costs 62% less than traditional advertising and yields three times as many leads on a per-dollar basis. Jonathan Catley (MD Connect, Inc), writes in his article about how hospitals can incorporate custom content: http://www.socialmediatoday.com/marketing/2015-02-16/content-marketing-new-frontier-hospital-marketing