According to Dan Kennedy’s book, “No B.S. Direct Marketing", business is a bucket into which we owners pour ideas, energy and money in hopes of stirring up profits and the failure to follow- up customers is a big hole in that bucket .
Therefore, a business should always look forward to follow up -both existing and lost- customers in order to serve them better, retain them and also, build long lasting relations. William Ballard, Freelance Writer and Author, in his article on entrepreneur.com gives 4 steps that should be followed to follow up customers when the answer is “no” in first stance. They are:
Step 1.Redeem yourself by re-stating or re-selling your existing offer.
Step 2.Give a firm or humorous “2nd Notice” message to create scarcity.
Step 3.The “third and final notice.”
Step 4.The final step is to present another offer.
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