Effective emails need effective design. The most important part you should remember while designing your emails is that it should support the goals of your email campaign. Here are three most important things you can do while designing emails to make them better support your efforts. They are: Personalize the mail, design messages for mobiles as more people nowadays use smartphones and  ideally emails should be be short enough to be read on one screen. Read more at: http://it.toolbox.com/blogs/insidecrm/punchup-your-emails-with-these-three-ps-78738