Digital intervention is influencing all sorts of businesses now-a-days. It is important to stay updated, in order to survive the competition. A well-known sneaker company has entered the business of digital sports in order to survive the digital disruption, happening all around. Other companies include a famous coffee maker brand, who has embraced digital transformation by launching an online platform to capture consumers' ideas, experiences and preferences. Instead of focusing too much on cost reduction, it's time to focus on innovative technology, which is also risky. For digital upgradation, it is important to understand the online topography, to recover the required data, which is analyzed using data analytics, which then gives results, used for understanding customer sentiment. Read more at:

http://channels.theinnovationenterprise.com/articles/7232-are-you-becoming-a-digital-dinosaur