In recent years over the span of the last two decades, industries have been disrupted by internet competitors. People are becoming more and more interested in online or virtual shopping than to go outdoors. From newspapers to travel agencies, there are numerous sectors which have faced the heat due to e-business expansion of their counterparts. Despite this, it seemed that some business like telecom, television media etc.  were immune to this digital onslaught, but not anymore. A second wave of internet disruption threatens not only electronic and telecom business, but also industries like taxi services, banking and cosmetics. This leaves no other alternative for existing sellers other than to switch into online trading for survival. To know more read: http://hbswk.hbs.edu/item/7688.html