Data driven marketing strategies are focused on closing sales, customer retention and building loyalty. The key marketing strategies should be focused around the customer and CRM helps in the tracking customer’s movement through the sales cycle based on specific marketing campaigns and CRM systems also can give marketing exceptional access to this type of individual transaction-level data, which  allow marketers to create high-tech campaigns. This article explores the ways in which marketers are using CRM to strengthen their marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-to-strengthen-your-marketing-strategy-74702