An ethics checklist along with a list of common unethical market research concerns that may arise during the research process are: Answering "yes" to any of the following questions could suggest that decision should be changed or more discussions should be conducted to ensure the business is making the most ethical decision. First, does my decision treat me, or my company, as an exception to the rule? Second, would my decision lose profits if customers were aware? Third, would I repel qualified job applicants by telling them about my decision? Fourth, does my decision meet other employee's opinions? Fifth, is my decision partial or biased? Sixth, does it divide the goals of the company? Seventh, will I have to pull rank to make others follow it? Eighth, would I prefer avoiding the consequences of this decision? Lastly, did I avoid any of the questions by telling myself that I can get away with it? Some biggest ethical concerns in market research are: First, conducting unnecessary research. Second, performing the wrong research will waste both time and money. Third, ignoring ongoing studies since Market research is constantly evolving. Fourth, Misuse of research according to licensing agreements which occurs because the user does not fully understand the limitations of the different license types.Read more about this at: 

http://blog.marketresearch.com/avoiding-unethical-market-research-decisions