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Importance of B2B Data Strategy

According to a recent research, 96% of B2B marketers say that data is regarded as “important” or “very important” within their marketing team and 90% of senior management feel the same way. A data strategy enables you to achieve business goals and a B2B data strategy provides the foundation for everything involving data, from whom you target through your marketing campaigns, to how you generate leads and increase sales. The data strategy should guide any organization and must have clear results, rather than a list of vague objectives. Suzanne Stock (the founder Directors of Marketscan) writes in her article about some steps that any organization can take to implement B2B data strategy. They are: Have clear-cut  aim, Carry out a data audit, and be consistent. Read more at:




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