Nowadays, effective B2B video marketing content is helping firms to tell compelling stories, thus showcasing their expertise or company culture, and boost conversions. It is a fact that video already governs social media, and it is now becoming central to any marketing strategy. So, it is time to start to incorporate video content into your marketing strategy. This article explores seven ideas of how you can leverage video to create excitement, build relationships and engage with clients and employees. Read more at: