If customer experience is better then only customer will be loyal to the brand and according to many surveys, customer experience improves sales. Thus, investing in improving customer experience is not typically an investment, but a sales opportunity. It becomes more important in case of online websites as there are a limited number of interactions to impress the customer. Word-of-mouth is a significant and cheapest source of marketing that directly affect the targeted audience. This reputation of a firm is affected by a customer’s experience. So to conclude, improved customer experience will result in improved sales, better reputation and loyal customers. Read more at: http://www.business2community.com/customer-experience/invest-improving-customer-experience-01418769#WJErvfXdbvlskeWL.97