Big data analytics can analyze the past behavioral data of humans. It is highly correlated to future outcomes.  The most important task is to understand how much emotional extent can be predicted accurately. By analyzing critical reasoning and judgmental decision, there will be higher chances to predict more efficient human behavior. Social media plays an important part by providing more sensitive data having higher emotional quotient. Search dynamics also help to predict future trends. Therefore, combining big data, transaction data and social data along with shopping behavioral data opens a new horizon which enables marketers to influence human behaviors and perceptions. To read, follow: : http://www.forbes.com/sites/forbesinsights/2016/02/02/has-big-data-taken-the-human-out-of-human-behavior/#2280493b170c