According to a new study by Teradata 2015 Global Data-Driven Marketing, it was revealed that companies and marketers are developing business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies. The study also found that more accurate decisions are key benefits of using data, 38 percent of the marketers said that their biggest challenge is improving customer acquisition and retention and 90 percent of marketers said that making marketing individualized is a priority. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/90-percent-of-marketers-say-individualised-marketing-is-the-future/1486