Smart technology is part of the Internet of Things (IoT), and it is referred as the high-tech products equipped with an Internet connection which enables to communicate data to the owner. Now kitchen appliances, thermostats etc. are being created with sensors that can communicate information via an app or through email. These are meant to improve the quality of life for consumers, but it also opens up new marketing opportunities. These technologies are giving marketers an opportunity to know what people are buying, how satisfied they are with their purchases, and what they may be interested in buying in the future. Read more at: http://www.socialmediatoday.com/content/understanding-internet-things-and-mobile-marketing